Where they think the puck is going
Google is extremely well-placed for where they think the puck is going. Marco Arment, comparing Apple to the competition on matters of AI & Big Data
Data
Innovation
Number of users is important
Numbers are important. Number of users is important. So are lots of other things. Different services create value in different ways. Trust your gut as much (or more) than the numbers. Figure out what matters and build something good. Twitter & Medium founder Ev Williams, in his Medium post A
Usability
If you've never done any testing
if you’ve never done any testing, you can typically at least double your conversion rate or other key business metrics. Jakob Nielsen: Anybody Can Do Usability
Internet
The quantity of information
problem on the internet: the quantity of information available continues to rise while the quantity of factual data grounded in scientific methods fails to keep pace tumbledry.org, When Information Overwhelms Facts