Apple
What the user gets instead
What the user gets instead, is increased battery life, sustained performance, and reduced confusion. Smoking Apples on (the supposed lack of) multi-tasking on the iPad (Wayback Machine)
Apple
User experience
I find it hard to believe
I find it hard to believe that the loss of background processing isn’t a price worth paying to have a computer that isn’t frightening anymore. Fraser Speirs, explaining why reactions to the iPad are Future Shock
Apple
Does anybody seriously believe
Does anybody seriously believe that Android, Nokia, Samsung, Palm, BlackBerry and a dozen others would since have produced the product line they have without the 100,000 volt taser shot up the jacksie that the iPhone delivered to the entire market? Stephen Fry, iPad about
Apple
A whole class of recent switchers
There’s a whole class of recent switchers who define “Apple fanboy” as “anyone who’s been an enthusiastic Mac user since before I switched to the Mac”. John Gruber, Daring Fireball
Design
Design is what it looks like
Most people make the mistake of thinking design is what it looks like. People think it’s this veneer – that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels
Innovation
Saying no to 1000 things
[Innovation] comes from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much. We’re always thinking about new markets we could enter, but it’s only by saying no that you can concentrate on the things