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design cognition user-experience

You train them not to pay attention

Bas Leenders

Bas Leenders

04 Dec 2010
Once you overload the user, you train them not to pay attention. More clutter isn’t free. In fact, more clutter is a permanent shift, a desensitization to all the information, not just the last bit.

Seth Godin, in a instantly popular post The inevitable decline due to clutter

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90 percent of the development time

The first 90 percent of the code accounts for the first 90 percent of the development time. The remaining 10 percent of the code accounts for the other 90 percent of the development time. — Tom Cargill, Ninety–ninety rule - Wikipedia

04 Nov 2025

It connects people

The Web does not just connect machines, it connects people. Tim Berners-Lee, inventor of the World Wide Web, in his Speech Before the Knight Foundation

05 Oct 2025

If you've never seen a screwdriver, you'll naturally reach for a hammer first.

Specialists tend to use their familiar tool in contexts where it doesn’t make sense. We can't fault them for that, if you've never seen a screwdriver, you'll naturally reach for a hammer first. An inspiring post on Expert Generalists on MartingFowler.com (via

10 Jul 2025

Organizing your email

Organizing your email is like alphabetizing your recycling Merlin Mann, Inbox zero inventor, sharing wisdom in his Wisdom project on Github

09 Jul 2025
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