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Bas Leenders

Utrecht, NL
Bas Leenders

Technology

Some companies say

Some companies say, What product should we build with this technology?Some companies say, What technology do we need to build this product Some companies say, What product would this customer buy? Evan Williams, What companies say

17 Oct 2008

Work

Imaginary work is always easier

Imaginary work is always easier to do than real work. Signal vs. Noise, Revealing hidden assumptions in estimation

13 Aug 2008

Design

Design is what it looks like

Most people make the mistake of thinking design is what it looks like. People think it’s this veneer – that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels

14 Jan 2008

User experience

Preferences are a way to avoid making tough decisions

Preferences are a way to avoid making tough decisions Getting Real

05 Dec 2007

Innovation

Saying no to 1000 things

[Innovation] comes from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much. We’re always thinking about new markets we could enter, but it’s only by saying no that you can concentrate on the things

05 Dec 2007
After my adventures with Blogger

Blogging

After my adventures with Blogger

After my adventures with Blogger (and deciding to host my own blog, first GreyMatter, MovableType, and then WordPress) and Twitter (not a big success) it is now time for: Something different… Number one, The Larch. No sorry, I meant… Tumblr oops, we're now on Ghost (update January 2025,

06 Nov 2007
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