those who don’t design for readers might soon not be designing for anyone

– Jeffrey Zeldman, in his Web Design Manifesto 2012

Apple’s way of getting you to buy a new phone is to make you really happy with your current one, whereas apparently Android phone makers think they can get you to buy a new phone by making you really unhappy with your current one

– The Understatement, visualizing Android Orphans

People don’t buy products – they buy the benefit.

– One of ZURBlog’s 3 Reasons to Focus On People, Not Products